A new image, the same dedication
- Article
- Press release
- 23 Jan 2025
A new visual identity and a complete website redesign to enhance transparency and the impact of its actions.
On the occasion of its 80th anniversary, Œuvre Nationale de Secours Grande-Duchesse Charlotte is marking a significant milestone in its history by reaffirming its commitment to the future. With a new visual identity and a revamped website, the organization underscores its role as a key partner in projects of public interest while enhancing transparency, impact, and accessibility. Eighty years after its first call for donations on January 23, 1945, made in solidarity with war victims, Œuvre continues its mission with a resolute vision for the future.
Transcription de "Discover the new visual identity of Œuvre Nationaletitle"
For 80 years, the Œuvre Nationale has driven transformation in Luxembourg, reinvesting resources from the Loterie Nationale responsibly and transparently to meet society’s needs.
Today, the Œuvre unveils a new identity—modern, bold, and deeply meaningful.
Every detail tells a story of renewal, purpose, and connection.
Œuvre Nationale. A new image, the same dedication.
A contemporary and meaningful visual identity
The result of a collaborative effort, the new visual identity reflects the evolution and core values of the organization. The abbreviated name "Œuvre Nationale, " now symbolized by the initials "on, " was chosen for its contemporary resonance and strong symbolism:
- In English, "on" evokes action and activation, echoing the Œuvre's role as a catalyst for projects of public interest.
- In French, "on" symbolizes solidarity and community, which have been the pillars of the institution's commitment for 80 years.
The logo incorporates meaningful graphic elements:
- A unifying circle representing community, balance, and connection.
- A supporting arch embodying institutional stability and strength.
A website designed for transparency and user experience
Now available in three languages (French, German, English), the new website of the Œuvre Nationale has been completely redesigned to simplify navigation and highlight its impact:
- Clear and accessible content about the missions and values of the Œuvre Nationale and the origins of its funds.
- A dedicated section for beneficiaries, featuring video testimonials and case studies to illustrate supported projects.
- An intuitive structure, allowing visitors to quickly find essential information.
The modernized website also reflects a commitment to greater transparency by providing access to data on the use of funds and the tangible impact of financed actions.
These initiatives mark an important step in our modernization efforts, aligned with the 2030 strategy. They enhance our impact and communication while strengthening our bond with Loterie Nationale.
More than ever, Œuvre Nationale asserts its role as a key player in Luxembourg's social, cultural, and environmental transformation.
Danièle Wagener president of the board of directors
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